OC: Tell us about Blixt & Dunder; Who are the creative minds behind it, how long have you been around is this a full time venture or a side project?
BD: Blixt & Dunder really started after a trip to Barcelona that Lisa and I took in the fall of 2009. We are both designers (I'm a multidisciplinary designer with my main focus on digital design and film, and Lisa is a print designer and illustrator) and we wanted do something together. Fun projects, projects that doesn't necessarily pay well but lets us explore new areas as designers.
Blixt & Dunder is currently a side project but we would both love to make it work as full-time business.
OC: The bow tie. It obviously allows you to showcase your branding and packing capabilities, but what made you decide to produce such a traditional men’s fashion accessory as your “first physical production?”
BD: Well, I'm a bow tie wearer and I've had a hard time finding bow ties that have that little extra. A bow tie with a twist if you like. So we decided to look into making a bow tie. Luckily we found a great British manufacturer that was super friendly and helpful. The whole process from design, fabric samples and production took about four months.
OC: Is there a story behind the pattern?
BD: The pattern comes from our company name. Blixt & Dunder means lightning and thunder in Swedish.
OC: A number of men’s fashion blog’s have been talking about the bow tie. Is this the market you were intending to tap into?
BD: The response has been great and we're really happy with all the attention we've gotten so far. And yes, the fashion blogs and their readers are exactly the kind of market we were looking for.
OC: What, if any, other projects are you currently working on? When can we expect to see the next release from Blixt & Dunder?
BD: That's a secret. But I can tell you that we have a couple of ideas that we hope will materialize over the coming months *knock on wood*. The plan for our products is to release one, limited edition product each 6 month. So hopefully you can expect to see something new and beautiful in the spring of 2011.
But a product doesn't have to be fashion accessory…
OC: Can you tell us about your design process? Do you have a structured way of working or is it a more dynamic and fluid process?
BD: Since we're a married couple the ideas and process is very lose and fluid. There is no dedicated brainstorming sessions or meetings. Things come up when we ride our bikes or are out drinking coffee.
OC: Kanye West, Elvis Presley or Frank Sinatra?
BD: Kanye Sinatra.
No comments:
Post a Comment